Is Marketing Tech Crossing the Line?
  • 15 Jun 2021
  • 1 Minute to read
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Is Marketing Tech Crossing the Line?

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Article Summary

I read a lot and enjoy learning about new solutions and innovations.

However, when I learned about these two solutons today, within an hour of each other, I was not so pleased.


I learned about Insent from a VentureBeat News story about them being acquired by Zoominfo:

Insent integrates with companies’ existing marketing and CRM tools to derive additional context for website visitors, such as deanonymizing specific visitors to establish what company they work for. The tools can also track website behavior to deliver automated tailored messages to people based on who they are and what they’re doing at that moment.

I learned about Lead Forensics from a post in a Linkedin feed:

Instantly identify your anonymous website visitors' contact details including: Business Name, Contact Information. Demographics. Search Behavior Financial Data

It seems like not everyone cares about privacy.

Marketing technology startups have raised billions of dollars in funding over the last few quarters. MessageBird B.V., a Dutch startup with a platform for managing customer interactions across online channels, raised $800 million last month. The investment followed a $240 million funding round for marketing automation startup ActiveCampaign Inc. and a $200 million funding round for Sprinklr Inc., which provides a so-called customer experience management platform.

It is no wonder that we are bombarded daily, even though we are diligent and work to protect our time and privacy.

Debby Kruzic, Teckedin Founder

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