Gartner Says Marketing Leaders Must Prioritize Four Core Competencies to Survive and Thrive in 2021

Gartner Analysts Discuss How Marketing Leaders Can Plan for Future Disruption and Change at the Virtual Gartner Marketing Symposium/Xpo, December 1-3

"Marketing data and analytics is now under the microscope as marketers are increasingly unimpressed by the results from analytics. The Gartner Marketing Data and Analytics Survey 2020 shows that only 54% of marketing decisions are being influenced by marketing analytics. Poor data quality, inactionable results and nebulous recommendations are cited as the top reasons why marketing leaders shun analytics when making decisions. "

Here is the link to the press release:

Press Release - Gartner Says Marketing Leaders Must Prioritize Four Core Competencies to Survive and Thrive in 2021