ETMA Virtual Conference Oct 2020 Jay McBain Forrester
- 26 Oct 2020
- 1 Minute to read
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ETMA Virtual Conference Oct 2020 Jay McBain Forrester
- Updated on 26 Oct 2020
- 1 Minute to read
- DarkLight
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Jay McBain Principal Analyst, Forrester Channels, Partnerships, & Ecosystems
Industry Outlook, Opportunities & Trends
"71% of buyers reach vendor selection without filling out a web form or talking with a salesperson.
They’re avoiding the marketing and sales cycle – getting to vendor selection without anyone knowing.
You will have lost a deal without ever knowing there was a deal."
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